Destination Cities

Amsterdam
4 November 2008
Amsterdam Marriott Hotel
Brussels
5 November 2008
Stanhope Hotel
Copenhagen
11 November 2008
Radisson SAS Falconer Hotel
Hamburg
14 October 2008
SIDE Hotel
Helsinki
29 October 2008
Palace Gourmet
London
6 November 2008
Soho Hotel
Munich
22 October 2008
Hilton Munich Park
Paris
15 October 2008
Le Méridien Etoile
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18 November 2008
Hotel Baltimore (Mercure)
Stockholm
28 October 2008
Scandic Continental

Automate your Search Marketing and Maximise Customer Acquisition

Using Relevancy to Maximise Acquisition in Paid Search Marketing

Morning Briefing (09:30am-11:40am)

Are you wondering how to improve upon what you are already doing with Google and the other major search engines? Keeping up with the fast moving Search Industry is hard enough. What are the latest changes at Google? What’s going to happen with Yahoo? For marketers managing search along with other marketing efforts, it’s simply overwhelming.

While search marketing is a highly measurable and effective acquisition vehicle, the truth is it’s complicated. There are real-time, auction style bid markets, jargon like “day-parting”, “bid baiting” and “surfing the gap” as well as CPCs, CTRs and countless other metrics.

Using Omniture for your search marketing can help you strip away much of this complexity. So we’ve put together a half day briefing to help you improve the performance of your search marketing, and make it much more effective.

We’ll show you how to:

Set up and manage campaigns across all search engines from a single interface
Create automated bid rules to improve return on ad spend without daily, manual intervention
Use portfolio optimisation to maximise return from long-tail keywords
Adapt keyword bids according to strategic success events beyond simple click-through rates
Correlate paid keywords with your internal on-site search to expand and refine keyword lists and optimise destination URLs
Use search to drive on-site video usage

Morning Briefing Agenda – Search Marketing

09:00	Registration and Refreshments
09:30	Welcome and Introduction
09:40	Market Overview & Industry Trends What are the latest developments in Search marketing and how can you take advantage of them.
09:55	Business Challenges & Solutions Many search marketers spend time making changes on Google but never take time to implement those changes on Yahoo, MSN or other engines; reporting is another enormous time sink. This section will focus on several time saving tips across a number of areas of search engine marketing.
10:45	Break
11:00	Customer Case Study These real world examples from a cross section of search marketers showing you actionable take-aways in the areas of keyword selection, copy testing and advanced bid management.
11:15	Sponsor’s Insight Learn how to solve specific business problems from an industry leading Omniture partner.
11:30	Q&A with our Industry Experts Receive substantive advice from our industry experts for your individual business situations.
11:40	Close