Destination Cities

• Dallas
  October 14, 2008
  W Dallas Victory
• Los Angeles
  October 15, 2008
  Sheraton Delfina
• San Francisco
  October 16, 2008
  W San Francisco
• Atlanta
  November 18, 2008
  W Atlanta, Midtown
• New York
  November 19, 2008
  W New York, Union Square
• Chicago
  November 20, 2008
  W Chicago, City Center

Maximizing Conversion through Automated Testing, Targeting, & Search Marketing

Find out how you can test any Web site content using real-time feedback to decide which creative and content your customers prefer. In addition, you will learn how targeting to segments greatly enhances the relevance of your site and measurably increases conversion and revenue.

Improve Relevance and Conversion:

• A/B and multivariate testing—improve your conversion for landing pages, banners, forms, shopping carts and more
• Segment targeting—learn how to create behavioral and demographic segments
• Email testing—improve results of your email campaigns with real time automation
• Geo-targeting—target content based on location data

Automate Your Paid Search:

• Single interface—set up and manage campaigns across all search engines
• Automated bid rules—improve return on ad spend without daily, manual intervention
• Strategic metrics—adapt keyword bids beyond simple click-through rates
• Expand and refine keyword lists—correlate paid keywords with your internal on-site search to optimize product and landing pages
• Portfolio-based bidding—optimize the return of aggregated keyword strategies

Agenda

8:30 am	Registration and Breakfast
9:00 am	Welcome and Introductions
9:10 am	Automate Your Paid Search
10:20 am	Break
10:30 am	Improve Relevance and Conversion
11:45 am	Wrap Up

Register now and learn how to effectively convert visitors by introducing a more relevant customer experiences through testing and targeting. Space is limited, so be sure to secure a seat now!