Agenda
| Tuesday, April 21 | |||||||
| 8:00am–8:45am |
Registration / Welcome Coffee | ||||||
| 8:45am–11:00am | General Session | Welcome and Keynotes | ||||||
| Lead the Change; Omniture’s Vision for Online Marketing — Josh James, CEO & Co-Founder, Omniture | |||||||
| Opportunities with Omniture in Digital Marketing — Mark Read, Director of Strategy & CEO of WPP Digital | |||||||
| Building an Analytics-driven Online Strategy at John Lewis Direct — David Walmsley, Head of Web Selling, John Lewis Direct | |||||||
New Product Launch and Technology Showcase — Matt Belkin, SVP and General Manager, Emerging Business, Omniture  |
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| Accelerating Revenue Growth with Behavioural Driven e-mail Marketing — Nick Heys, CEO, Emailvision | |||||||
| The Future for Customer Experience — Ed Thompson, VP Distinguished Analyst, Gartner Group | |||||||
| 11:00am–11:45am | Break / Partner Showcase | ||||||
| ONLINE BUSINESS OPTIMISATION TRACKS = Bloggers/Meet the Gurus |
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| Web Analytics Fundamentals |
Optimising your site conversion |
Taking advantage of New Media |
Omniture for Power Users | Integrating Multi-Channel Marketing | Meet the Gurus | ||
| 11:45am–12:30pm | Strategic Fundamentals of Omniture SiteCatalyst® Speaker: Case Study: |
Listen to Your Audience: Test Your Content and Learn Where to Take Segment-specific Action
Speaker: Case Studies: Sebastian Wetterauer |
Mobilise Your Marketing: How the Small Screen Presents Big Opportunities for Mobile Analytics Speaker: Case Study: |
A Thousand Points of Interaction: Measuring Multichannel Online, Offline and Everywhere in Between with Discover OnPremise™
Speaker: Case Study: Thomas Mueller |
Behavioural Email: Relevance Improves Conversion
Speaker: Co-Presenter: Case Study: |
Where Did My Campaign Dollars Go?
Speaker: Case Study: |
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| 12:30pm–1:30pm | Lunch / Partner Showcase | ||||||
| 1:30pm–2:15pm | Creating an Analytics-Driven Culture at Nokia
Speaker: Case Study: |
What Do You Recommend? How To Promote Relevant Choices That Lead To Customer Action
Speakers: Jamie Brighton |
MyFaceLinkTwitBook: Boosting Conversion with Social Networks
Speaker: John Wyllie |
Visualise Online Success: Using Omniture Discover® to Analyse and Segment Your Visitor Data
Speaker: Case Study: |
Five Ways Web Analytics Data Can Improve Email Marketing
Speaker: |
Benchmarking to Improve Your Digital Strategy
Speaker: |
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| 2:30pm–3:15pm | Robbing Peter to Pay Paul? Learn the 7 Best Practices of Campaign ROI Attribution
Speakers: Stuart Scott |
Why Should A/B Testing Be in My Marketing Strategy for This Year?
Speaker: Case Study: |
Video Killed the Radio Star: Key Strategies & Tactics for Measuring & Optimising Video Speaker: Case Study: |
Power Strategies for Maximising Omniture SiteCatalyst: Becoming a SiteCatalyst Master Speaker: Case Study: |
Accelerating Revenue Growth with Behavioural Driven e-mail Marketing
Speaker: Case Study: |
Using Data to Improve Results—Lessons from the Real World of Optimisation
Speaker: Case Study: |
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| 3:15pm–3:45pm | Break / Partner Showcase | ||||||
| 3:45pm–4:30pm | What Would You Do with a Couple Extra Hours Today? Omniture Shortcuts that Increase Analyst Productivity
Speaker: Ed Thompson, VP & Distinguished Analyst, Gartner Group Case Study: |
Flex Your Merchandising Muscles: Using Omniture Merchandising™ to turn shoppers into buyers
Speaker: Case Studies: Rizwan Rajpoot |
Web Mobile Analytics—Optimize Your Mobile Business
Speaker: Speaker: |
Omniture on Omniture: Learn Best Practices From the Omniture Marketing Team
Speaker: Co-Presenter: |
Monetizing Audience Data through On-site Advertising
Speaker: Speaker: |
Data and Customer Engagement: The new rules of the digital marketing play
Speaker: |
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| 4:45pm–5:30pm | ”Survey Says…” Measure Customer Sentiment Using Attitudinal Data in Analytics Speaker: Case Study: |
Outsmart Your Competition: Optimise conversions from Pay-Per-Click (PPC) Marketing Speaker: Case Study: |
Emerging Trends in Web 2.0: Measuring the Impact of RIA, Social Networking and Widgets
Speaker: Case Study: |
Insight into Action: Bridging the online offline divide to unify your messaging
Speaker: |
Click, Click, Click…GONE!: Best practices in changing the way your customers behave
Speaker: Case Study: |
Doing More With Less: How Marketing Automation Helps Deliver Quality Leads
Speaker: Steven Elliott European Marketing Manager Quark |
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| 5:30pm–7:30pm | Partner Showcase/Reception | ||||||
| 8:00pm to late | Party at Pacha, Sponsored by 24/7 Real Media | ||||||
| Wednesday, April 22 | |||||||
| 10:00am–5:00pm | Omniture University | Omniture SiteCatalyst Fundamentals and Omniture SearchCenter ($495 per class–$250 savings) | ||||||
Web Analytics Fundamentals
Learn how to get more value from your Omniture investment and increase your site performance.Strategic Fundamentals of Omniture SiteCatalyst®
Is Your Team New to SiteCatalyst? Interested in learning how to take the right steps to get what you expect from Omniture? This session will present the key topics to maximise your marketing investment in SiteCatalyst including:- Reviewing the key fundamentals of SiteCatalyst
- Better understanding of the reporting & analysis to drive business success
- Getting the most out of calculated metrics
- Managing dashboards to maximise the insight across your company
- Other key features and benefits for optimising your business
Speaker: Jon Mellor, EMEA Key Account Lead, Omniture
Customer Speaker: David Tarbuck, Multi-Channel Programme & Operations Manager, Argos Ltd
Creating an Analytics-Driven Culture at Nokia
Steve Jackson is a well known blogger and Web Analytics consultant to some of the worlds’ biggest companies. He will take you through an 8 step process designed to show what’s needed in your organisation to get the best from your Analytics investment. In big companies it’s a change management programme and Vincent Kermorgant a Senior Web Analyst at Nokia will discuss how Nokia have built up their own culture relating to the processes Steve describes.
Speaker: Steve Jackson, Principal Consultant and Author, Trainers' House
Customer Speaker: Vincent Kermorgant, Senior Web Analyst, Nokia
Robbing Peter to Pay Paul? Learn the 7 Best Practices of Campaign ROI Attribution.
As more and more dollars shift to the online marketing budget, marketers need better ways of reporting on campaign performance. Because there are typically multiple sources of data, marketers struggle with how to optimally attribute ROI to the right campaign.
This session will discuss in-depth best practices for optimising your campaign ROI attribution including:
- Standardising tracking system across campaigns, channels and global business units
- Critiquing online attribution setting and type (first touch, last source, etc.)
- Comparing multiple views for complex sales
- Tracking acquisition, conversion and remarketing objectives separately
- Connecting offline advertising
- Distinguishing repeat vs. new customers (cross-sell and up-sell)
- Accounting for cookie deletion
Speaker: Mikel Chertudi, Vice President, Demand Marketing, Omniture. Co-Presenter: Stuart Scott, Online Marketing Manager, Omniture EMEA
What Would You Do with a Couple Extra Hours Today? Omniture Shortcuts that Increase Analyst Productivity
One of the great things about being an analyst is that the more you learn about your business the more you want to know. Learn the shortcuts from Omniture power users as they share the time-saving
secrets for speeding your time to customer insight. In this session, you will improve your ability to:
- Match your prganization's true analytical needs
- Optimize communications with key data consumers
- Leverage you three best friends: bookmars, dashboards and data blocks
Speaker: Jan Exner, Product Specialist, Omniture
Co-Presenter: Ed Thompson, VP & Distinguised Analyst, Gartner Group
Customer Speaker: Dr. Gernot Westphalen, Senior Manager Web Performance & Controlling, Senior Advisor First Choice, Deutsche Post Internet Strategy
“Survey Says…” Measure Customer Sentiment Using Attitudinal Data in Analytics
Trying to get inside your customer’s heads? Want to know exactly what they’re thinking—what they’re trying to accomplish and what would motivate them to become your most loyal and valuable customers? Why not ask them? Introducing Omniture Survey and your ability to measure customer sentiment with all the bells and whistles of your custom Omniture implementation. Learn key best practices for combing qualitative and quantitative data to get the pulse of your customer.
Customer Speaker: Elizabeth Shepherd, EU Web Analytics Manager, Expedia
Optimising Your Site Convertion
In a year when marketing budgets are getting frozen what better time to focus on increasing your conversion rates from your existing visitors!
Listen to Your Audience: Test Your Content and Learn Where to Take Segment-specific Action
Do you know who your most valuable site visitors are? So now what? Identifying your key audiences is only half (or maybe less-than-half) of the battle. Learn how to take audience insight, validate it and take action to translate it into conversion lift. Reporting on audience segments may be easy, come find out how taking segment-specific action doesn’t have to be hard! This session will cover:
- How to build behavioral, demographic and psychographic profiles and pipe them into Omniture Test&Target™
- How to test your targeted segments
- Using validated segments to present targeted, relevant content
Customer Speaker: Sam Calvert, British Telecom
Customer Speaker: Sebastian Wetterauer, Teamleader Web and Data Analytics, Autoscout24 GmbH
What Do You Recommend? How To Promote Relevant Choices That Lead To Customer Action.
The time for online businesses to embrace recommendations as a key part of their marketing and merchandising strategies has arrived. Your customers want to get the most out of their online experience, and you're ready to take the next step towards ensuring you're offering the right product, to the right person, at the right time. You can no longer leave the recommendation of your products or services to chance nor to manual effort. Relevant, automated data-driven, and easy to create, manage and test—a few of the characteristics you should be looking for in what Forrester believes should be one of your top online merchandising priorities this year.
Speaker: Jamie Brighton, Solutions Consultant, Test&Target, , Omniture
Why Should A/B and MultivariateTesting Be Part of My Online Marketing Strategy?
A/B and multivariate testing have moved from nice-to-have, to must-have tools for marketers to optimise conversion on their sites. With acquisition costs rising and marketing budgets under intense scrutiny, it’s now critical that conversion is being optimised effectively when those users you’ve paid to acquire land on your site.
This session will cover:
- What is A/B and multivariate testing
- Why is it no longer an option to exclude testing from your online marketing activities
- Organisational impact of adopting testing into your day-to-day business processes
- Some ‘quick win’ recommendations for delivering immediate impact to site conversion rates and success metrics
- Case studies from customers across various industries
Speaker: Nicolas Meriel, Team Lead Test&Target Consulting Services, Omniture
Customer Speaker: Gerard Lindeboom, Senior Web Analyst, ABN AMRO
Flex Your Merchandising Muscles: Using Omniture Merchandising™ to Turn Shoppers into Buyers
Retailers invest heavily to attract online shoppers, but are they merchandising in all the right places? Despite a tough market, online retail continues to grow. Businesses are leaving money on the table if they’re not using on-site merchandising to turn as many shoppers as possible into buyers, in order to achieve average order value (AOV) that provides a return on their acquisition investments.
This session will cover:
- Making it easy for shoppers to find and select the perfect products and make quick purchase decisions
- Up-sell/cross-sell strategies that can help you sell more of the products you want to sell
- Driving more revenue through merchandising that reflects real-time metrics like conversion rate and sales revenue
- Keeping customers in the conversion funnel
Customer Speaker: Alison Lancaster, Marketing Director, Harrods Direct
Customer Speaker: Rizwan Rajpoot, American Golf
Outsmart Your Competition: Optimise Conversions from Pay-Per-Click (PPC) Marketing.
This session will discuss advanced reporting, management and automated bid management techniques for paid search. Use this session to determine how best to move away from making manual bid changes and optimise performance in the dynamic, ever-changing world of search engine marketing. Specific client examples will highlight the following areas:
- Leveraging the ExcelClient™ for better keyword management
- Custom data blocks for completely customised reporting and campaign monitoring
- Complex, layered bid rules
Customer Speaker: Zed Digital
Taking advantage of New Media
New points of customer interaction are emerging and you want to make the most of each and every one. This track will give you the essentials of how to optimise new media channels including: Mobile, Social Media, Video.
Mobilise Your Marketing: How the Small Screen Presents Big Opportunities for Mobile Analytics
Every second 30 mobile phones are sold! Mobile is becoming essential to the marketing channel mix as more customers take advantage of the growing capabilities of smart phones like the Apple iPhone, RIM Blackberry and the broad line of Nokia devices. Your customers are mobile, you need to mobilise your marketing now. This session will enable you to move forward in your mobile marketing by helping you:
- Resolve the challenges of mobile measurement
- Determine what metrics matter
- Optimise SiteCatalyst for mobile marketing
Speaker: David Searle, Omniture
Customer Speaker: Greg Dowling, Head of Analysis, Service Experience, Nokia
MyFaceLinkTwitBook: Boosting Conversion with Social Networks
Your customers are spending more and more time off your site while connecting with others across social networks like MySpace, Facebook, LinkedIn, Twitter and more. How can you influence your customers across these social networks to continue to engage your site, spend more money, and ultimately convert? In this session, we will cover:
- How you can implement the People, Process and Technology to address the growing demand of Social Networks
- Effectively monitoring your brand, and what is being said about your company (the good, the bad and the ugly) using one of the most popular Social Networks—Twitter
- Connecting off-site social media with on-site Web analytics
Speaker: Adam Greco, Director of Solution Architecture, Omniture
Video Killed the Radio Star: Key Strategies & Tactics for Measuring & Optimising Video
Your customers are watching—are they engaged? The online video market is slated to reach more than $17 billion by 2012, with millions of your potential customers tuning in. This explosive growth means an extraordinary opportunity to effectively measure your audience engagement—including fast-forwards, rewinds, abandonments and identifying your most attentive audience segments. If you are deploying video or are considering it for your site, this is a session you won’t want to miss. Learn how easy video optimisation can be, and deliver what your customers really want. This session will highlight the key fundamentals in measuring and optimising video, such as:
- How to identify the best performing content
- What engages visitors, and what doesn’t
- Which video milestones are tied to conversion success
- Use SiteCatalyst 14 to Measure and Optimise Video Consumption
- New video features in SiteCatalyst 14 inform you about which videos are being watched, (even which parts of the video are being watched), and how effectively video contributes to conversion. See how easy video is to track as the data simply collects to a single server. If you have video or are considering it for your site, this is a session you won’t want to miss.
Speaker: Dave Brown, Omniture
Customer Speaker: Siegried Kunz, CEO, TomorrowFocus Technologies GmBH
Emerging Trends in Web 2.0: Measuring the Impact of RIA, Social Networking and Widgets
Can you justify the cost of Web 2.0 applications? Do you know what is working on your site, what needs improvement, and what needs to go? Web 2.0 applications such as Adobe Flash, Facebook apps, virtual worlds and widgets represent the evolution of Internet technologies from boring and static to fun and engaging experiences. Learn the best practice case studies for taking your Web 2.0 to the next level. This session will explain:
- The new and emerging trends you need to pay attention to, including RIA, widgets and virtual worlds
- How to connect objective analysis and optimisation with the creativity enabled by Web 2.0 technologies
- The key metrics to consider when deploying and measuring apps across your site
Customer Speaker: Kwamina Crankson, Nike+ & Nike Sport Music Digital Brand Manager, Nike EMEA
Mobile Web Analytics – Optimize Your Mobile Business
Fostering social engagement on commerce sites is no longer just about connecting customers. Products with customer reviews deliver higher average order value and convert at a better rate than those without. Attend this session to learn how to:
- Mobile Internet is a mass market and a strong revenue source for publishers and media companies already today
- Mobile Internet will overtake PC Internet in the future and become the lead medium
- Challenges of today are the efficient creation of Mobile websites, quality user experiences on Mobile websites, monetize Mobile websites and track traffic and users on Mobile websites
Customer Speaker: Torsten Lenhart, Head of Professional Services, Netbiscuits & Steffen Schlimmer, Head of Sales, Netbiscuits GmbH
Omniture for Power Users
"I didn’t know you could do that!" The Power User track is designed for the more experienced Omniture users who want to develop their skills even further to drive visitor acquisition and conversion.
A Thousand Points of Interaction: Measuring Multichannel Online, Offline and Everywhere in Between with Discover OnPremise™
This session will discuss new approaches for understanding customer interactions across multiple channels—online, call centers, point of sale systems and offline catalogues. Understanding and responding to trends within these interactions requires the ability to rapidly analyse very large volumes of disparate data from a variety of sources. Learn how to leverage this breakthrough technology for data discovery in your company by:
- Integrating Discover OnPremise with your enterprise data
- Utilise ‘whole dataset’ processing on billions of records at a time to uncover underlying trends
- Techniques for uncovering new customer segments
Speaker: David Searl, PreSales Consultant, Omniture
Customer Speaker: Robert Viebahn, Director of Online, Nintendo Europe. Co-presenter : Thomas Mueller, Nintendo Europe
Visualise Online Success: Using Omniture Discover® to Analyse and Segment Your Visitor Data
Diving deep into your customer data can reveal insights you may have never imagined. Join us in this session as we explore the ways in which Discover can uncover the insights you need to optimise your business. Omniture experts will uncover the key insights you need in optimising your business with Discover. Learn the ways in which you can:
- Analyse customer interactions to reveal what they really want, need and expect
- Identify new valuable segments and increase the value of existing segments with unlimited real-time segmentation
- Improve site design, navigation, content layout and customer conversion through multi-dimensional site analysis
Speaker: Holger Marsen, Technical Sales Manager, Omniture
Customer Speaker: Howard King, Head of New Media Business Intelligence, YELL
Power Strategies for Maximising Omniture SiteCatalyst: Becoming a SiteCatalyst Master
Are you the person at your organization that people turn to for answers to tough online marketing questions? Do you know enough about Omniture SiteCatalyst to answer the really tough questions? Being a true SiteCatalyst Power User can mean the difference between being the “stats” person and having a seat at the table with your executives when strategic questions arise. In this must-attend session you will learn about previously unknown SiteCatalyst features and advanced ways to employ those features already known. This session will allow you to:
- See how a deep knowledge of all SiteCatalyst features can improve your relevance at your organisation
- Learn directly from the author of Omniture’s popular “Inside SiteCatalyst” blog
- Uncover the power-user Tips and tricks on how to answer real-world Web analytics questions with SiteCatalyst
Speaker: Adam Greco, Director of Solution Architecture, Omniture
Customer Speaker: Paulo Weiler, New Media - Web Analyst, Channel 4
Omniture on Omniture: Learn Best Practices From the Omniture Marketing Team
Come and learn from the experience of the Omniture marketing team about how we implement Omniture products using award winning best practices to optimise campaigns across the entire online marketing funnel. We'll dive deep and share learning’s on how to:
- Improve conversion by combining profile-based targeting with multivariate and A/B testing
- Automate comprehensive campaign diagnostics
- Improve search marketing via keyword bid and portfolio management
- Speed the marketing team’s ability to create and manage site and landing pages
Speaker: Mikel Chertudi, Vice President, Demand Marketing, Omniture. Co-Presenter: Stuart Scott, Online Marketing Manager, Omniture EMEA
Insight into Action: Bridging the online offline divide to unify your messaging
The need to increase revenue from existing customers and acquire new ones whilst maintaining or reducing costs is paramount to survival in this tough economic climate. Based on the four key principles of relevance: right person, right message, right time and right channel, we look at how to understand customer data through analysis to enable organisations to easily identify valuable segments in their data. Once identified, we look at how to engage these “sleeper cells” by applying closed loop and cross-channel marketing principles to significantly increase the ROI and reduce costs.
- Data discovery: using data analysis, how to identify the “sleeper cells”, understand and drive your customers
- Integrate strategies for traditional and digital channels: will all customers respond to marketing on the same channels? Using preferences and common sense to determine the right channel to ensure the maximum penetration and relevance of your marketing messages
- How to drive sales and profit through an optimised combination of direct mail, mobile and email channels, with a particular focus on email and SMS as distribution tools
- Analytics & reporting: post-campaign analysis to determine campaign performance and ROI and ‘close the loop’
Speaker: Simon Cook, Head of Sector, Neolane
Integrating Multi-Channel Marketing
Break down your marketing silos: brand to demand, click-to-conversion, engage-to-acquire, end-to-end relevance and closed-loop attribution are the new marketing processes you'll be using going forward to achieve step increases in marketing. The Integrated Marketing track is designed to help you implement them by integrating email and search marketing with analytics-driven testing and targeting.
Behavioural Email: Relevance Improves Conversion
- Event-triggered email, such as basket abandonment, can drive up to a 40% improvement in response and reach.
- Targeting email based on site behavior and personalising from that data, can drive 30-40% increase in response and conversion.
- Leverage these events and this will drive the 20% improvement most online marketers need to grow their business.
Speaker: Mark Patron, CEO, Redeye
Speaker: Andrew Bartlam, Director, EMEA Channel and Alliances Omniture
Five Ways Web Analytics Data Can Improve Email Marketing
Email marketers who want to boost results can start by optimizing the integration between their email marketing and Web analytics platforms. This enables a two-way flow of actionable information that enables marketers to more efficiently target and trigger email campaigns based on Web-site clickstream data. This session will review how to use Web analytics to answer five important questions that can help marketers deliver more relevant content to email recipients. How to incorporate data responses from the following questions will be reviewed.
- Who hasn’t completed a transaction?
- What pages did Web visitors visit?
- Where are they arriving from?
- Why do they do what they do?
Speaker: Riaz Kanani, Director Product Marketing, Silverpop
Accelerating Revenue Growth with Behavioural Driven e-mail Marketing
Learn how Brands4Friends, one of Europe’s fastest growing e-retailers, leverage the power of integrated e-mail marketing and Web Analytics to drive profitable revenue growth. This session will cover the email marketing strategy of Brands4Friends and how they accelerate revenues and profits with advanced e-mail marketing tactics. This session will review how to set-up behavior driven e-mail campaigns with the Emailvision Campaign Commander application and Omniture Web analytics & testing applications.
- Multivariate testing in e-mail campaigns
- Automated shopping cart abandonment driven e-mail offers
- “Back in stock” e-mail offers
- Automated upsell & cross sell e-mail offers
- Automated “Visit but not buy” driven e-mail offers
Speaker: Benoit Rey, Product Manager, Emailvision
Customer Speaker:Constantin Bisanz, Founder & Managing Director, Brands4friends
Monetizing Audience Data through On-site Advertising
24/7 Real Media and Omniture will present details of their recent partnership which will allow publishers to leverage audience data in customizing on-site advertising and promotional messages. Find out how Omniture clients are using Open AdStream, the leading ad management platform for publishers, in conjunction with Site Catalyst to create new on-site revenue opportunities. After all, your most valuable advertising inventory may be your own.
Speaker: Nicolle Pangis, Vice President, Product Management Global Media and Technology, 24/7 Real Media
Speaker: Brian Lesser, Vice President, General Manager Media Innovation Group, 24/7 Real Media
Click, Click, Click…GONE!: Best practices in changing the way your customers behave
This session will investigate a challenge faced by the vast majority of online corporations today: how to engage visitors on your website, retain them and ultimately transform them into loyal, repeat users who represent a significant revenue engine for your business. The strategies outlined by Guy Westlake will also look at how some of the world’s most recognised brands have successfully deployed next-generation web solutions to dramatically impact online revenues and deliver incredible return on investment. Westlake will analyse the value of customer loyalty as well as the impact that our increasingly multi-channel society is having upon the way businesses market economy.
Speaker: Guy Westlake, Senior Product Marketing Manager, Vignette
Customer Speaker:Brett Bennett, Senior Web Manager, Debenhams Retail PLC
Meet The Gurus
Where Did My Campaign Dollars Go?
Strategies for implementing integrated marketing measurement and optimisation.
Integrating post-click behavioural data is essential for gaining a true understanding of online marketing performance. Acceleration and telecommunications company Embarq will discuss the roles of ad servers and web analytics platforms in accurately measuring the returns of online advertising campaigns. Find out how you can:
- Integrate analytics and campaign data to accurately measure ROI
- Best Practices for campaign measurement and optimization
Speaker: Stephan Pretorius, President, Acceleration
Benchmarking to Improve Your Digital Strategy
One of the leading writers and bloggers on digital marketing, Dr. Dave Chaffey will present a practical approach to reviewing your current competitive capabilities in digital marketing across customer acquisition, conversion and development activities.
He will show examples of best practice in digital marketing capabilities from companies across a range of sectors.
Speaker: Dr Dave Chaffey—best selling Internet Marketing Author & Blogger
Using Data to Improve Results—Lessons from The Real World of Optimisation
A great analytics tool is a pre-requisite for online business optimisation, but how do you actually use the data to improve business performance? Matthew and the Logan Tod & Co team have used Omniture tools to improve performance for 122 travel, ecommerce, finance, and B2B companies as well as several Government departments. Matthew will share insight into how to go from reams of data to improved business results in the fastest possible manner.
Speaker: Matthew Tod, Chief Executive, Logan Tod & Co
Customer Speaker:Sam Jones, Head of Marketing, Kitbag
Data and Customer Engagement: The new rules of the digital marketing play
Learn how how data helps brands to improve their engagement with customers across all touch points. This session will also cover the respective role of offline and online data at each step of the customer engagement cycle (media and traffic generation, onsite conversion, retargeting, retention and up and cross sell). Case studies depicting how fusing web analytics data into customer engagement delivers compelling results will be presented to conclude this presentation.
Speaker:Arnaud Caplier, Digital European Leader, Acxiom
Doing More With Less: How Marketing Automation Helps Deliver Quality Leads
In today’s difficult environment, every lead counts. Learn how reading a prospect’s digital body language maximizes the potential of your leads. From scoring to nurturing, companies are using marketing automation solutions to generate more revenue with less resources.
By attending this session you’ll have the opportunity to enter to win your copy of Digital Body Language: The Demand Generation Strategy by co-founder Steve Woods
Speaker: Richard Jones, Eloqua