Speakers

Keynotes

1. 

   Josh James

   Josh is the CEO and Co-Founder of Omniture, a leading innovator in online business optimisation. Josh is a pioneer in the on-demand market, a founder of three other successful high-tech companies, and was the recipient of the 2007 American Business Awards for Best Executive.
2. 

   Neil Morgan

   Neil leads marketing for Europe, Middle East and Africa at Omniture, the leading provider of online business optimisation software. A career marketer in enterprise software, he has spent 17 years across all marketing disciplines including product management, product marketing, channel marketing, public relations, analyst relations, and strategic marketing management.
3. 

   Mark Read

   Mark Read is WPP’s Director of Strategy and CEO of WPP Digital. He is also a member of the Board of WPP. Since taking on the global role of Director of Strategy at the company in 2002, Mark has worked on WPP’s strategy, strengthening relationships with major clients and co-ordinating the activities of WPP operating companies.
4. 

   Ed Thompson

   Edmund (Ed) Thompson is a Distinguished Analyst and Vice President in Gartner's Customer Relationship Management practice, responsible for managing and coordinating the CRM strategy and implementation research agenda and researching customer experience management. Ed was formerly responsible for Gartner European coverage of Windows NT, Windows 2000.
5. 

   David Walmsley

   David Walmsley is Head of Web Selling for John Lewis Direct, a division of John Lewis, a leading department store business in the UK. David is accountable for John Lewis Direct’s web site, sales and marketing. The award-winning John Lewis web site is visited by millions of customers each month and has grown consistently at above market rates since its inception in 2001.
6. 

   Matt Belkin

   Matt is the Senior Vice President and General Manager, SearchCenter at Omniture. In this role, he is responsible for the overall direction and development of Omniture’s expanding search marketing division. Previously, Matt established Omniture’s consulting services as a strategic advisory organization for leading businesses worldwide.
7. 

   John Mellor

   John Mellor is the Executive Vice President of Business Development and Corporate Strategy at Omniture. John joined Omniture in November of 2003 as Vice President of Marketing and Business Development. From 2002 to 2003, he was Senior Vice President of Marketing and Business Development for Frontline Educational Products, LLC, a direct marketing company.
8. 

   Nick Heys

   Nick is the Founder & CEO Emailvision, a Global Email Marketing Service Provider. Nick provides strategic direction and manages the technology, R&D, finance and marketing teams. Since founding Emailvision in 1999, Nick has taken the company from start-up to the leading public pure-play email marketing software company. Nick has over 20 years experience in direct marketing.

Summit Track Speakers

= Bloggers/Meet the Guru's

1. 

   Assessing your digital channel capabilities

   Dr Dave Chaffey - best selling Internet Marketing Author & Blogger
   One of the leading writers and bloggers on digital marketing, Dave will show you how to assess your current capability to optimise your online marketing and map it against the technology currently available.
2. 

   Developing a Cult Of Analytics

   Steve Jackson, author of the Blackbeak Blog on All things Analytics
   and Principal Consultant and Author, Trainers’ House
   Steve Jackson is a well known blogger and Web Analytics consultant to some of the worlds’ biggest companies. He will take you through an 8 step process designed to show what’s needed in your organisation to get the best from your analytics investment. His method will be illustrated by Vincent Kermorgant, Senior Web Analyst at Nokia who will discuss how Nokia have built up their own web analytics culture.
3. 

   Using data to improve results: lessons from the real world of optimisation

   Matthew Tod, Chief Executive, Logan Tod & Co
   A great analytics tool is a pre-requisite for online business optimisation, but how do you actually use the data to improve business performance? Matthew and the Logan Tod & Co team have used Omniture tools to improve performance for over 100 travel, ecommerce, finance, and B2B companies as well as several Government departments. Matthew will share insight into how to go from reams of data to improved business results in the fastest possible manner.
4. 

   Mobilise Your Marketing:
   How the Small Screen Presents Big Opportunities for Mobile Analytics

   Matt Belkin, author of the Inside Web Analytics blog on Omniture.com.
   Mobile is becoming essential to the marketing channel mix. Your customers are mobile, you need to mobilise your marketing now. This session will enable you to move forward in your mobile marketing by helping you; Resolve the challenges of mobile measurement, Determine what metrics matter and Optimise Omniture SiteCatalyst for mobile marketing.