Training
Omniture University™ Training
Save $250 and receive a full day of training at Omniture University
Courses offered only to those registered for Summit and take place on April 22nd at the Learning Tree Facility, London. Timings: 10am to 5pm. Places are limited.
Omniture University provides a flexible ecosystem of education, training and certification programs, giving you the skills and knowledge you need to make Omniture technology work harder for your business.
Wednesday, April 22nd, 10:00am to 5:00pm—Leverage even more value from your Omniture investment by participating in an Omniture University Course at Summit. All courses will run from 10:00 am until 5:00 pm. Mid-morning, afternoon breaks and lunch will be provided. The cost for each course is $495.00 (a savings of $250.00).
Omniture SiteCatalyst Fundamentals
Course Description
The training provided in this course is tailored to help you use Omniture SiteCatalyst to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will also learn methods of report distribution so that you can get the right information to the right people at the right time.Target Audience
This course is specifically designed for the SiteCatalyst User. Anyone using SiteCatalyst to create, customise and distribute reports will benefit from attending.Objectives
This two-day course provides new users with the skills required to use SiteCatalyst effectively in real-world business settings. This includes showing you how to ask the right questions about your online business, as well as how to use SiteCatalyst’s sophisticated features and reporting capabilities to collect quality information and make good decisions. This course will help you leverage SiteCatalyst to maximise your Web site goals and conversion by:- Understanding the Web site conversion process
- Customising reports to answer business questions
- Automating report delivery throughout your organisation
- Understanding how reports fit into the conversion process
- Utilising best practices to discover new insights
Omniture SearchCenter
Course Description
This one-day course will teach you how to use Omniture SearchCenter, the bid management tool that combines the industry’s leading web analytics solution to enable full campaign management, bid automation, and success reporting. In this course, you will learn how to centralise bid management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated e-mail alerts. You will also learn how to generate custom and automated reports as well as intelligently optimize keyword campaigns.Target Audience
This course is designed for new and prospective SearchCenter users.Objectives
This course will help you master SearchCenter&the keyword bid management toolset that will enable your company to break away from the competition. Topics include:- Importing and creating search marketing campaigns with SearchCenter
- Managing, editing and optimizing campaigns in SearchCenter
- Downloading, editing, and committing campaigns using the Microsoft Excel Integration Tool
- Creating automated bid rules
- Measuring campaign effectiveness across keywords, text ads, and search engines
- Using both SearchCenter and SiteCatalyst® reports to gain insights into key segments
- Setting TrueClick™ Traffic Quality thresholds, understanding TrueClick reports, and enabling e-mail notifications
