February 17–20
Salt Lake City • Utah
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Training

Landing Page Optimization Certification

Administered by Dr. Flint McGlaughlin, Founder of MarketingExperiments, this pre-day certification is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, lead-gen and subscription paths to dramatically increase sales. Attendees' key takeaways will include:

Courses offered ONLY on February 17th from 9:30am - 5pm:

  • Optimization. You will analyze and improve a key landing page from your ecommerce, subscription or lead-gen paths
  • Learning. You will learn a systematic (patent pending) methodology for optimizing all of your landing pages
  • Achievement. You will achieve a professional certification in Landing Page Optimization from MarketingExperiments

As a special benefit to Omniture customers, the cost for MEC's Landing Page Certification course has been reduced to $499.00
(a value of $1,995.00).

Omniture University™ Training

Save $250 and receive a full day of training at Omniture University.

Courses offered ONLY on February 17th from 930am - 5pm:

  • SiteCatalyst® Fundamentals
  • SiteCatalyst for Power Users
  • Discover® (OnDemand)
  • Discover OnPremise™ for Analysts
  • SearchCenter®
  • Test&Target™

Omniture University provides a flexible ecosystem of education, training and certification programs, giving you the skills and knowledge you need to make Omniture technology work harder for your business.


Tuesday, February 17th, 9:30 am - 5:00 pm - Leverage even more value from your Omniture investment by participating in an Omniture University Course at Summit. All courses will run from 9:30 am until 5:00 pm. Mid-morning, afternoon breaks and lunch will be provided. The cost for each course is $499.00 (a savings of $250.00).

Omniture SiteCatalyst Fundamentals This course is tailored to help you find answers to your business questions. You will learn how the SiteCatalyst reporting interface and navigation work, how to run reports to get the exact answers you are looking for, and how to customize reporting for effective decision making.

Omniture SiteCatalyst for Power Users This course helps participants unlock the advanced capabilities of SiteCatalyst™ with in-depth insights into complex Web data analysis and custom reporting techniques. Attendees will also learn how to use real-time reporting to maximize conversions, segment potential customers into specific groups, and uncover hidden information that can improve marketing efforts and increase sales.

Omniture Discover (on Demand) This class will teach you how to use Discover to do deep analysis on your Web site traffic. Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Discover gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion.

Omniture Discover OnPremise (DOP) Discover OnPremise Training begins with a general overview of architecture, terminology and concepts. It then teaches participants how to navigate through the application and create and design new analysis workspaces, reports and dashboards. Attendees will learn about core functionality accessible through contextual menus, while also being introduced to more advanced capabilities of the product. Participants will cover the dataset schema and how it should be used to correctly interpret report results. Finally, attendees are given exercises to complete in order to reinforce the key concepts presented during the course.

Omniture SearchCenter This one-day course will teach you how to use Omniture SearchCenter to help your company drive product sales and services through automated paid-search marketing programs. Unlike less sophisticated applications, Omniture SearchCenter combines the industry’s leading web analytics solution and robust Bid Management to help marketers intelligently optimize keyword campaigns based not only on single-visit, but also multi-session visitor behavior.

Omniture Test&Target Fundamentals This course lays the groundwork so students walk away with a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results.

"Summit brings it all together; technology, partners, marketers and industry experts. Who could ask for more?"

MANAGER, ECOMMERCE HOTELS & RESORTS