Sponsors
Platinum
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enables clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit ExactTarget.com or call 1-866-EMAILET.
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Best known as the industry's number one-ranked email marketing solution, Responsys Interact® is a comprehensive suite of on-demand marketing automation solutions that enable customers to deliver the most relevant messages to the most receptive individuals at the most opportune times - in an automated, repeatable way. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, HP, Lands' End, LEGO, Liz Claiborne, PETCO, Salesforce.com, StubHub, UnderArmour, and Williams-Sonoma. For more information, visit http://www.responsys.com.
ZAAZ helps the world’s most powerful brands grow and thrive online with performance driven web design. At ZAAZ, we employ a unique combination of logic and creativity expressed through strategic planning, smart execution, and comprehensive analytics to scientifically measure and optimize the results. 24/7 Real Media is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.
Together, 24/7 Real Media and ZAAZ offer a comprehensive, integrated view of advertising media, search, and web site behavior. This insight enables a consistent online brand experience for the customer through behavioral targeting and optimization. Both 24/7 Real Media and ZAAZ are WPP companies.
Gold
Acceleration is one of the first Omniture Professional Services Providers(PSP) to earn the company's highest recognition–Platinum Status Accreditation. This distinction is indicative of the advanced level of service we offer Omniture customers, and the level of expertise Acceleration has with the entire Omniture product suite. Our combination of consulting, outsourcing and technology services experience, Omniture-certified consultants and a decade of digital marketing experience ensure that we are able to build the customized solution you need to optimize your Omniture products and your digital marketing investments. Acceleration offers industry-leading service and solutions to match.
Eloqua is a leading provider of demand generation applications and best-practice expertise for business marketers. Eloqua's mission is to make its customers the most effective marketers on Earth. Thousands of customers from businesses like Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' "Digital Body Language", these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com. www.eloqua.com.
Quaero is a new breed of marketing services company that helps its clients shift from traditional campaign-driven marketing to real-time, multichannel customer interaction. The company expertly blends strategy and analytics with performance management and technology to establish dialogues that improve the customer experience while increasing overall customer value. Quaero offers a range of services in three primary disciplines: Strategy, Analytics & Planning Marketing Automation Customer Data Management Headquartered in Charlotte, NC, Quaero serves category-leading clients within the Financial Services, Pharmaceutical/Healthcare, Travel and Leisure, Media, Educational and Business Services industries. For more information, call 1-877-570-2199 or visit www.quaero.com.
Showcase
Powerful web analytics depends on having the right information at the right time. Getting that information can be quite challenging with complex IT systems, long implementations and disparate technologies making it difficult to hear the voice of your customers. Atomic Labs understands that every company who wants to improve their customer insight must overcome these challenges. Atomic Labs’ Pion™ enables you to learn more about your customers for a lot less money and effort without custom hardware or coding. Pion is tightly integrated with Omniture Genesis to deliver more information about more customers more quickly. www.atomiclabs.com.
Bazaarvoice enables the world's largest brands to capture and amplify the voices of their customers to build sales, bringing word of mouth to ecommerce. Bazaarvoice products and services enable consumers to share ratings, reviews, questions, answers, and stories about products and brands on client websites. Bazaarvoice helps clients maximize the strategic impact of user-generated review content through community management, search engine optimization, and syndication across the Web and through the channel. Bazaarvoice serves over 250 eCommerce leaders including Borders, Dell, Macy's, Office Depot, Inc., Overstock.com, PETCO, P&G, QVC, and Sears. Headquartered in Austin, they have offices in London, Paris, and Singapore. Visit Bazaarvoice.com or read the blog.
At Convergys, we're a global leader in relationship management. We deliver a broad range of customer and HR solutions, backed by technology, business analytics and consulting services that help create valuable relationships between our clients, their customers and their employees.
Convergys is uniquely and exclusively focused on helping our clients make smarter decisions about enhancing their relationships with customers and employees to improve business performance. We help our clients recruit, service and retain customers and employees using innovative technologies that increase efficiencies, satisfaction, loyalty and workforce effectiveness – while decreasing costs. This approach has made us a global leader for 25 years.
Headquartered in Cincinnati, Ohio, Convergys employs nearly 75,000 employees who serve clients in over 70 countries, speaking more than 35 languages, from 79 sites across the globe. Convergys has been named a Fortune Most Admired company for seven consecutive years, and more than half of the top 50 Fortune 500 companies are Convergys clients. convergys.com.
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Compete, a unit of TNS Media, provides marketers with digital intelligence to improve their marketing effectiveness. Hundreds of clients rely on Compete to help them create more effective websites and targeted advertising campaigns. Compete’s products include online measurement tools available at www.Compete.com, and consumer and competitor insights in the automotive, consumer goods, financial services, media, retail, telecom and travel industries (www.competeinc.com).
Compete’s offerings are based on the online behavior of millions of consumers, the largest integrated panel of its kind. Compete’s multi-source panel methodology and industry-leading data management practices ensure our panel is unmatched in its depth, quality and integrity.
e-Dialog solutions enable some of the world’s most recognized brands, including Avis Budget Group, Expedia, NFL, and the WWE, to send highly relevant e-mail communications. By integrating Omniture with Insight Builder, our industry-leading analytics tool, we enable clients to easily incorporate Web behavioral data when analyzing and segmenting data for the development of targeted and relevant e-mails. www.e-dialog.com.
ForeSee Results, the industry leader in measuring and managing online customer satisfaction, can integrate its solutions with monitored data to give organizations additional detailed analysis of how satisfied their customers are with the website experience and how their satisfaction directly impacts future behaviors. ForeSee Results’ proprietary methodology is the only one based on the academically tested science of the American Customer Satisfaction Index (ACSI), which links customer satisfaction to financial results. A privately held company, ForeSee Results is located in Ann Arbor, Michigan. www.foreseeresults.com.
iCentera is the leading provider of on-demand portal software for sales enablement. Our web-based software as a service increases sales revenue through a Marketing, Sales, and customer messaging vehicle. Sales enablement and optimization is imperative in today’s economy. Our hosted solution quickly enables business users to deliver intranet Sales portals along with extranet channel partner and customer portals to deliver a consistent marketing voice across the entire enterprise and beyond. The iCentera service has over 125,000 subscribers that leverage our Portals for Mortals® approach. iCentera provides automated content management, portal creation, and built-in trend and behavior analytics through a cost-effective implementation that is running and available within days. www.icentera.com.
Lithium Technologies is the leading on-demand enterprise social media provider for deploying and managing successful customer communities. Working with large and medium enterprises such as AT&T, Sony Playstation, Univision, PayPal, and other market leaders, Lithium provides solutions that inspire customers to share knowledge, leading to improved customer engagement, lower support costs, and increased brand loyalty. Lithium’s Genesis accredited integration augments SiteCatalyst with detailed community user and session information. That rich data allows SiteCatalyst analysts to capture and measure the impact of social media on key business drivers such as customer acquisition and average purchase value, ultimately driving more integrated online strategies. www.lithium.com.
LiveLoop is a platform of rich and interactive media tools that allow you to reach, engage and communicate with customers and online communities. The LiveLoop platform allows for full campaign management across the web, desktop, and mobile platforms. LiveLoop transforms target audiences and dialogue into repeatable, brand experiences that deliver measurable, revenue-producing results. LiveLoop delivers your personal experience directly where your audience lives, keeps them engaged, and keeps you informed! LiveLoop’s platform captures all users’ experiences in a clear, actionable, and customizable analytics system with full integration to Omniture Site Catalyst. Go to www.livelooptech.com today to learn more!
mediaFORGE is a technology company specializing in the creation and management of display media for the internet's top advertisers. The mediaFORGE platform incorporates proprietary Collective Intelligence technology to track users before, during, and after they encounter mediaFORGE widget ads. As a result, mediaFORGE campaigns evolve and self optimize to meet specific campaign objectives—mediaFORGE widget ads become a measurable mechanism to improve ROI. In an industry plagued by under performing display media, mediaFORGE stands out. Dynamic widget ads engage users while distributed widgets generate residual value from social media properties. www.mediaforge.com.
Numeric Analytics is a leading web analytic and marketing optimization firm. We are one of two Platinum -- Omniture Professional Services Providers (PSP) in the world providing an unrivaled mix of marketing, technical and analytic expertise. We bring our ROI Philosophy (Relentless, Objective, Insightful) to every engagement enabling you to realize your goals.
If you are just getting started, need help integrating your analytic data with other systems or trying to identify and target the most profitable segments, take the time and stop by our booth or visit us at www.numericanalytics.com.
Savvis, Inc. (NASDAQ:SVVS) is an outsourcing provider of managed computing and network infrastructure for IT applications. By outsourcing to Savvis, enterprises can focus on their core business while Savvis ensures the quality of their IT infrastructure. Leading IT organizations around the world have selected Savvis to help them improve their service levels, reduce capital expense and deal with the rising costs of bandwidth, energy, real estate, staff and expertise. As a pioneer in utility computing, Savvis understands and harnesses the latest advances in technology like virtualization, cloud computing and support process automation. For more information about Savvis, visit www.savvis.net.
With offices throughout the United States and in the United Kingdom, Silverpop delivers a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace. Best practices and white papers are available at Silverpop.com.
Vignette helps improve the way organizations connect with their key audiences by providing software for building great online experiences and bringing the content that fuels those experiences to life. Our Web Experience Management solutions help improve interactions by delivering highly personal, social, and multi-channel online experiences. We help organizations win and retain customers by delivering custom content anytime, anywhere, to any Internet-enabled device. Vignette provides software and services that deliver the Web's most dynamic user experiences. The Vignette Web Experience brings rich media and engaging content to life for the world's greatest brands.
Vignette is headquartered in Austin, Texas with operations worldwide.
Exclusive Entertainment Co-Sponsor
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. www.hp.com.
Media brought to you by: IncisiveMedia
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. As an extension to their online offerings, the ClickZ Network hosts a series of forums each year that help marketers do their jobs more effectively. Whether you're involved in e-mail marketing campaigns or analyzing Web site traffic, ClickZ Events will help you better navigate today's online landscape. Visit our website. Learn more about our upcoming events.
Search Engine Watch (SEW) provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines (SEM, PPC and SEO). SEW also programs the largest global Search Engine Marketing related conference series, Search Engine Strategies (SES). Whether you are new to search or an expert; work for a huge multinational brand or a home-based business; or have a background in tech or marketing, there will be an SES event for you. Visit our website. Upcoming events: Chicago | New York | London | Toronto | San Jose.
Partner Appreciation Sponsor
365 Main Inc. develops and operates the world’s finest data centers for hundreds of companies including Omniture. Intelligently designed and expertly managed, 365 Main’s data centers are developed and certified to the highest industry standards and compliance requirements. Each of 365 Main's six data centers feature 24/7/365 power, cooling, connectivity and security capabilities to ensure mission-critical operations and business continuity for tenants. 365 Main is a privately held company based in San Francisco, Calif. 365main.com.
Marketing Research Sponsor
MarketingExperiments is the first internet-based research lab to conduct experiments in optimizing sales and marketing processes. Today, with multiple optimization indices and formulas, and with its MarketingExperiments Lab™ technology, MarketingExperiments is forging research partnerships with key companies in the publishing, ecommerce, advertising, and subscription industries. These partnerships are driving more breakthrough discoveries and enable MarketingExperiments to further develop the world’s largest collection of optimization related experiments and case studies. In turn, we release a portion to our subscribers (through the MarketingExperiments Journal) and we teach it to our certification students and help them become Landing Page, Email Messaging or Online Testing optimization experts. marketingexperiments.com.